Here’s to all the self-proclaimed boujee cousins and aunties of the family. From skincare to homeware, these brands will make you look and feel expensive!
This gorgeous candle brand is from the brain of multifaceted, influencer-entrepreneur-Meta strategist Hayet Rida. She finds inspiration for her candles from her Ghanaian and Lebanese roots and travels around the globe. Everything about this brand, down to its website, is a beautiful experience.
This award-winning luxury skincare brand was founded by finance gal-turned-beauty entrepreneur Ozohu Adoh. The brand was born out of her search for luxury skincare specifically for women of color. Hence, Epara (meaning “to cocoon oneself” in the Nigerian dialect of Ebira), includes a range of organic products for hyperpigmentation, moisturization, and nourishment.
For African-inspired skincare and bath products at an affordable price, Aini Organix is the best. The company is operated in Atlanta, Georgia and has multiple virtuous missions, such as “To create clean, effective, professionally formulated products using ingredients that celebrate the richness of African cultures as well as the culture of the diaspora.”
This brand may need no introduction, as it shot to fame in 2020 when the world watched Beyonce’s visual album (anyone else closely study her outfits two inches from the t.v.??). Beyonce wore multiple regal outfits from the Senegal-based label, and their clothes have been a hot commodity ever since. For the aunties that genuinely love to show up and show out, Tongoro will surely be a favorite, Bey-approved.
Another brand shot to popularity by Queen Bey! This luxury brand creates sleek accessories and apparel, with its most popular item being its monogrammed bags. Telfar was created by (and named after) Telfar Clemens in 2005 while he was a student at Pace University. Telfar has drops weekly, so check their website regularly to snag your desired bag before it sells out!
This brand was born from founder Dana Jackson’s physical, mental, and spiritual healing journey. Dana was diagnosed with Systemic Lupus Erythematosus at the age of 30, forcing her to shed her mask of perfectionism and find her true, higher self. We highly encourage you to read about her journey on the Beneath Your Mask website. The brand carries nontoxic organic, botanical-inspired bath and body products such as face masks, hair serums, and lotions.
