Sow Black

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About Us

A mission to reshape the way you shop online, by connecting shoppers with Black-Owned excellence and fostering a community of conscious consumers committed to making a meaningful impact

Bricks & Wood

Featured Brand

Reparations Club

Featured Brand

What We're About

Have trouble finding brands that are for us 👉🏾✋🏾 You’re not alone. Eurocentric search algorithms across the web make discovering Black-owned businesses more difficult than it should be. What’s more, many black business owners have trouble reaching their most eager supporters(their own community).

Our mission is to connect black consumers and black businesses in a way that’s easy, meaningful, and helpful. We believe that our platform is an effective way for anyone to buy black and redirect black dollars back to the community.

Our Vision

We aim to create an internet browsing experience that provides a black owned business for every search that a person could make across every type of device while being the leading marketing solution for black businesses and creators.

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Our History

2020
An Idea is Born
High school besties Ndidi Chimah and Shekinah Brown noticed that black people have to do extra work to find relevant results online. Furthermore, they realized that most online platforms are actually biased toward white and Eurocentric results. They wanted to make something that leveled the playing field.
2020
2021
Laying The Foundation
Ndidi and Shekinah dedicated themselves to refining their concept and conducting extensive research. They delved deep into understanding the challenges faced by black-owned businesses and the hurdles faced by consumers seeking these businesses online. This pivotal year allowed them to lay the groundwork for what would soon become the SowBlack vision.
2021
2022
Acceleration & Development
In May 2022, Ndidi, along with Ariel Roberts and Serena Romero, embarked on a significant milestone in SowBlack's journey. They participated in a rigorous business accelerator program at the Rochester Institute of Technology. This experience equipped them with the knowledge, resources, and mentorship needed to turn their vision into a reality.
2022
2023
Gaining Support
Today, the SowBlack team is excited to share our vision with the world, but we can't do it alone. We invite you to be a part of this transformative journey by becoming one of our beta testers. Sign up below to be among the first to experience the SowBlack extension and play a crucial role in shaping a future where every online purchase supports and empowers black-owned businesses.
2023

Meet the Team

Discover the dedicated individuals who are driving SowBlack’s mission to empower black-owned businesses and reshape the way you shop online.

Ndidi Chimah

Co-Founder and Team Lead
Connect with Ndidi on LinkedIn

Shekinah Brown

Co-Founder and Operations Lead
Connect with Shekinah on LinkedIn

Ariel Roberts

Marketing Lead
Connect with Ariel on LinkedIn

Frequently Asked Questions

Discover responses to commonly asked questions about SowBlack. Whether you’re a curious user, a black-owned business eager to join our platform, or seeking valuable insights, explore this section to find the information you need.

We’re always adding businesses to our database! We scrape the web for black-owned businesses and add businesses we discover ourselves. So if you’re already listed on our extension, it’s because we discovered your business and thought it was cool!

Apply to be listed! Your businesses must be black-owned and have a website.

Click here to get in touch.

Within Google Analytics, click on “Acquisition”, then “All Traffic”, then “Source/Medium”. There you’ll see how many website visits you get from SowBlack against your other sources.

Right now, we use a few affiliate links. This means that at no extra cost to the user, we make a small commission on whatever they purchase through this handful of links (don't worry, this doesn't apply to your business).

Join the Wait List

Join the movement for conscious shopping with SowBlack! Our browser extension suggests Black-Owned alternatives as you shop online. Join our waitlist to get early access when it’s released.

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